Despite economic challenges, luxury beauty is still very much alive and well, with companies like L’Oréal, LVMH, and Chanel reporting growth. Meanwhile brands like Timeline with its Urolithin A products and ChromaDex with its NAD+ supplements are tapping into a thriving longevity market.Previously, The Future Laboratory released its Future Forecast 2025 Report which outlined developments such as luxury brands needing to go beyond products and gain cultural prowess. Now The Future Laboratory’s New Codes of Luxury: Longevity and Wellbeing Strategies report, produced in collaboration with Together Group, dives into the impact of transformational luxury, a new paradigm under which health, hospitality, and beauty converge.“The ultimate luxury value proposition is now about extending and enriching our lifespan and wellbeing,” states Christian Kurtzke, CEO of Together Group in the report’s introduction. Rather than relying solely on their general practitioners or local medical services for support, high-end and future-facing technology-led experiences will offer up a new possibility for health and wellness.Through hyper-personalized offerings optimized by health technology and diagnostic tools, luxury companies are no longer solely symbols of status, but tools in unlocking the art of becoming, a new paradigm for the luxury consumer of tomorrow. As Claus Sendlinger, co-founder of independent holding company Slow, states, “I believe that the future stakeholder (guest) is even more convinced that spending money on a belief system is more important than spending it on a brand.